Summer 2000 - Tokyo

A stack of objects, sounds, and aesthetics from the Tokyo street style scene of the early 2000s.

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Issue 38 cover

Issue 38

Relax2000

object

New Balance MX889

New Balance MX889

Issue features a Neighborhood X New Balance collaboration. Not sure if the dad shoe trend was always there, but everything looks so fresh. Full collab is in the scans section, reference pic below is the non collab model on ebay.

music

Cornelius - Fantasma (1997)

Issue features an article about Cornelius' first T shirt. Shibuya-kei meets maximalism. The Tokyo sound that defined late 90s Japanese pop culture-layers, samples, playfulness.

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object

Gonz Vision Board

Gonz Vision Board

Mark Gonzales first pro model board for sale on Ebay for a grip.

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image

Merrell Ad Campaign (2000)

Merrell Ad Campaign (2000)

Looks like something that would come out today.

text

Context

Great issue featuring an awesome interview with Mark Gonzalez. It even interviews his friends about him. Theres also a great section called 'My First T shirt' where it interviews lots of creatives about the first shirt they made as a brand. Nigo, James Jebbia, and more. Its super sick. It's pretty crazy to see how far ahead of the curve some of the brands were in this. Theres a great Merrell ad and a cool New Balance X Neighborhood colab spread.